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Avon Protection sponsors Forces Wives Challenge ‘Ride to Freedom’

27 April 2023

We are pleased to announce that we have partnered with Forces Wives Challenge (FWC) to sponsor its upcoming Ride to Freedom in June 2023.

FWC is a social enterprise that unites women who have partners in the Armed Forces through adventure and challenge. FWC understands that being part of a forces family is very much a team effort and a military career demands incredible sacrifice and commitment from the whole family. This transient and often turbulent lifestyle means that the support provided by organisations such as FWC can have a significantly positive impact on resilience, sense of community and wellbeing for the families of serving military personnel.

Previous challenges that the FWC have embarked on include summiting the world’s highest volcano, climbing Ben Nevis, and many more. FWC has seen rapid growth; it has over 1100 members worldwide representing each of the branch of the UK services: The British Army, The Royal Navy, and The Royal Air Force. The community has raised over £63,000 for military-related and other charities in total.

In June 2023, FWC will take a team of eight ladies to France to tackle the challenging terrain surrounding the ‘WWII Freedom Trail’ across the Pyrenees Mountains on horseback. This act of remembrance touches the hearts of the FWC community, and this 'Ride to Freedom' will be particularly significant for FWC member Steph who became disabled three years ago and is now permanently dependant on a wheelchair.

The R2F Team are raising money for the inspirational Armed Forces Equine Charity (AFEC) whose charitable aims align so closely with the FWC community. AFEC activities are designed to tackle a range of issues from loneliness to addiction, mental health problems to physical disability; they want to help everyone to build their confidence and realise their potential.

We are proud to help contribute to an incredible team who will showcase the incredible power that positive adventure can have on those living with a physical disability, mental health conditions and chronic illness. If you would like to donate, please visit the Just Giving page: Forces Wives Challenge is fundraising for Tedworth Equestrian (


About Avon Protection plc

We are a world leader in protective equipment, with a reputation for innovative design, high-performance quality and specialist materials expertise. 

Our two brands, Avon Protection and Team Wendy, supply our respiratory and head protection portfolio to customers across the globe from our manufacturing sites in the UK and North America.

With over 900 talented people our shared purpose and core beliefs are to be #FIERCE about Protecting Lives. It’s why we come to work – and it’s what motivates us, every day, to do the best work we can.


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Clair Randall 

Financial PR